Beyond the web site.
We live in a world that has moved beyond the traditional boundaries of marketing communications. No longer can your marketing plan be sorted into tidy boxes: web site, print collateral, paid advertising.
These days everything--and everyone--is connected to everything else, and new channels are opening up every single day. It's possible to target your communications and your message more tightly--and to be more successful than ever in reaching your audiences.
No longer is the web site a standalone piece of communications--it's
now tied into your advertising, your print marketing, your direct mail.
Your email campaigns must harmonize with not only your brand--but your back-end CRM systems and legacy information technology.
But in a time of decreased resources and increased scrutiny on the bottom line, it's harder than ever to figure out which efforts are worth your time and money, or to get the well-informed, independent, and high-value advice you need. It's even harder to find partners who are willing and able help you through the entire process--from identifying the problem and goals, through planning, vendor selection and technology anaylysis, to ongoing management and reporting.
Clarity. Insight. Experience.
You need Carton Consulting. Over a decade of working with and listening to clients in a wide range of industries has shown us that all organizations--regardless of size or the scope of their marketing budgets--need solid advice and guidance in planning their online marketing and communications efforts and seeing them through to a successful conclusion.
Our strength lies in our ability to listen carefully, navigate and articulate this new world of communications on your behalf, and develop plans and blueprints that will see you through your campaigns, web development projects, and beyond. We bring years of experience to the table and partnerships that can help you thrive, even in a difficult economic environment. And we are above all flexible in our approach, working with clients the way you need to work--instead of imposing our pre-set ideas and process on you.
c. 2009 Claire Carton Consulting | Writing - 410.466.3916