About Claire Carton

Claire Carton brings 13 years of experience in Web development, online and traditional advertising, copywriting,  and strategic planning to her clients.  She has been working with higher education and nonprofit clients since 1996, but has also worked with a number of for-profit industries in a variety of sectors, from B2B to retail.

Claire brings strategic, creative, and account management skills to the table, and her experience and knowledge allows her to solve problems effectively and collaboratively with her clients, by listening to and understanding their needs and goals.
Most recently, Claire served as VP of Operations and Account Service at idfive, a Baltimore digital communications agency, where she refined her understanding of business process, project management practices, and online advertising. Her clients included UMBC, the Graduate Management Admission Council (creators of the GMAT exam), the Ad Council, Catholic Charities, SUNY Potsdam, Vulcan, a variety of financial services clients including DB/Alex Brown, and US Oncology, among others.

Claire's experience spans a wide array of disciplines within the Web and advertising industries, including traditional advertising, print collateral and identity work, Web design and application development, information architecture, and online marketing. She entered the Internet industry in 1997, and in the early years of her career focused on helping several start-up Web development firms mature into successful, stable companies by developing strong project management practices.
In 2000, she joined Carton Donofrio Partners, where her creative background as a copywriter and fiction writer helped her develop advertising and Web-based projects and campaigns for such clients as Gore-Tex, Johns Hopkins, and Calvert Socially Responsible Investments. In 2004, she rejoined The Berndt Group, where she had started her career, as Director of Client Service, managing the accounts department as well as working on projects for clients such as Mercantile Bank, the American Israel Public Affairs Committee, and Mercy Medical Center.

Claire has always maintained a strong affinity for higher education clients. Over the course of her career she has done a wide variety of work for many colleges and universities. In addition to working with multiple schools and departments at Johns Hopkins, she has performed in a variety of client service and creative capacities for UMBC, Maryland Institute College of Art, and University of Baltimore, among others. She has taught project management at University of Baltimore, her alma mater, where she graduated summa cum laude with a degree in English and writing. Along the way, she has found time to continue writing and publishing fiction and poetry, as well as articles in a variety of business publications, and raise three lovely daughters.

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